Modern Warfare 2 is out in less than a week and represents a disgusting slap in the collective face of gamers.
Unfortunately for the hugely talented dev team at Infinity Ward it’s publisher, Activision, has decided to blatantly, disgustingly and unapologetically cash in on the series’ popularity by slapping a ridiculous rrp of £54.99 on the STANDARD edition.
For me, the first Modern Warfare is one of the defining single player games of this generation; A perfectly paced thrill ride that utilised console technology so efficiently it was able to offer a dramatic experience that felt truly fresh and genuinely exciting.
It deserved to sell as well as it did (indeed, still is, over 14 million copies and counting) and this continued popularity has meant the title has maintained a high retail value to this day, still commanding a price around the £29.99 mark at most retailers.
This popularity has no doubt inspired Activision to rip us all off, emboldened (it’s a word!) by the series’ popularity, they reckon most of us will just stump up the cash anyway, and the sickening thing is, most of us will.
The popularity of the series also serves to undermine the absolute shite Activision’s UK Managing Director Andrew Brown came out with to defend the move, attributing the high price to the risk of building franchises.
Risky to release this game? Are you for real Andrew?
The same man has also been kind enough let us know how truly out of touch he is with his customers by kindly informing us that “there is a lot of controversy over I don’t know what”
Finally, let me tell you this company’s CEO, Bobby Kottick, was disappointed at the lack of console price cuts at this year’s E3 (more console sales mean more game sales for him), suggesting the console manufacturers should acknowledge the current financial climate even as he raises his own product’s price. Hypocrisy at it’s most blatant and infuriating.
I for one will be buying Dragon Age: Origins this week (Although I’ll probably, very sheepishly, get COD next week when the temptation becomes unbearable) and I sincerely hope the game’s guaranteed high sales don’t result in an rrp of £65 for Modern Warfare 3.
Tags: Activision, Call Of Duty: Modern Warfare 2, Infinity Ward, Modern Warfare 2, Price, RRP
